Work

Results from twenty years of taking problems apart.

Selected results from my roles before POW Advisory, in corporate strategy, analytics leadership, consulting and banking. Employers and clients stay private.

70%
lower paid-media cost
Disciplines · Data & analytics, Growth on a lean budget
Scale · terabytes of customer data
Case study · Growth & analytics

Cutting paid-media cost 70% with customer lifetime-value models

The problem
Paid advertising was a large cost, spread across customers without a clear view of which ones would pay it back over time.
The work
Built customer lifetime-value models on terabytes of customer data, then used them to decide which customers and channels deserved spend.
The result
Paid-media cost fell 70%.
2×
advertising revenue, to $12M a year
Disciplines · Growth on a lean budget, Data & analytics
Case study · New revenue from existing data

Doubling advertising revenue to $12M a year with a merchant data product

The problem
Detailed merchant data was being collected but not turned into revenue.
The work
Designed a data-driven merchant profile product built on that data.
The result
Ad-placement revenue doubled, to $12M a year.
25 → 1
source systems merged into one customer record
Disciplines · Systems & tool integration, Data & analytics
Case study · Systems & data

Merging 25 source systems into one trusted record of every customer

The problem
Customer information was scattered across 25 source systems, so different teams worked from different numbers.
The work
Designed a single "golden record" of customers, matching and merging records from all 25 systems.
The result
One customer list every team could trust.
More results

Faster, cheaper, cleaner.

$350K
saved a year, and reporting stabilized, by moving failing analytics systems to the cloud
Systems & tool integration
3 months
to design and deliver a marketing-permissions database covering 400 products and over a billion individual permissions
Fast, lean builds
50%
higher company-wide productivity by translating business requirements into working technical solutions
Problem framing & roadmaps
40
websites audited and consolidated onto one tag-management and analytics setup
Data & analytics
GDPR
compliance reached through a data-governance program I led
Systems & tool integration
$1.5M
saved a year by modeling and sourcing alternative financing
Finance & operations
Earlier career

Wall Street financing

Where I learned how money and risk actually move.

$30B
in financing trades funded every day on an equity-financing desk
$4B
less balance-sheet usage at a global bank, from a trade-optimization product built with a securities-lending platform

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