Capabilities

Six disciplines, one way of working.

Most engagements draw on several of these. All of them follow the same four moves: distill the problem, break it down, roadmap the leanest path, and execute.

01

Problem framing & roadmaps

Most stalled projects aren't short on effort. They're short on a clear problem statement and an order of operations. I find both, then turn them into a plan your team can run.

Typical engagements
  • Turning a vague goal like "we need to grow" into a measurable target and a plan to hit it
  • Breaking a large initiative into phases a small team can actually deliver
  • Reviewing a plan that has stalled and finding what's blocking it
You leave with
A one-page problem statement and a sequenced roadmap, with an owner and a measure for every step.
02

Systems & tool integration

Most businesses already own the tools they need. They just don't talk to each other. I map what you have, connect what matters and cut what you're paying for but not using.

Typical engagements
  • Auditing your tools and subscriptions for overlap and waste
  • Designing how data flows between your CRM, payments, analytics and operations tools
  • Deciding whether to build, buy or connect when a new need comes up
  • Moving fragile, aging systems to the cloud to cut cost and downtime
You leave with
A map of your systems, a keep, connect, replace or cancel list, and a plan for the integrations that matter.
03

Data & analytics

Dashboards and models that answer real questions, built on data you can trust. I start from the decisions you need to make and work back to the data.

SQL, Snowflake, Tableau, Power BI, MicroStrategy, Alteryx and AWS.

Typical engagements
  • Choosing the handful of metrics that actually run your business
  • Building dashboards your team will check every day
  • Cleaning and merging scattered customer data into one trusted record
  • Mining economics and on-chain analysis for XBT operations
You leave with
Working dashboards or models, and documentation your team can maintain without me.
04

Growth on a lean budget

A growth-hacker approach: find the customers and channels that pay off, stop paying for the ones that don't, and test cheap ideas quickly.

Typical engagements
  • Working out what each kind of customer is worth over time, so marketing money goes where it pays back
  • Setting up A/B tests and measuring what actually moves the numbers
  • Finding new revenue in data you already collect
  • Search, segmentation and lifecycle marketing on a small budget
You leave with
A ranked list of growth bets, each with its cost, its expected payoff and how you'll measure it.
05

Fast, lean builds

The quickest way to learn whether an idea works is to build a small version of it. I ship first versions quickly and cheaply, then improve them with real data.

Typical engagements
  • Prototypes and minimum viable products to test an idea with real users
  • Automations that take repetitive manual work off your team
  • Monitoring, alerts and automatic safety shutdowns for systems that need to stay up, mining rigs included
You leave with
Something that works, plus a short list of what to improve next.
06

CRM & customer experience

Choose, set up and connect your CRM, marketing and support tools so no customer slips through the cracks. Then test the experience the way a new customer would.

Salesforce and other CRMs, marketing automation, Google and Adobe Analytics, Tealium and Google Tag Manager.

Typical engagements
  • Choosing a CRM and designing how leads and customers move through it
  • Connecting marketing, support and analytics into one view of each customer
  • Testing your onboarding, wallet or checkout as a first-time customer, then ranking the fixes
You leave with
A working setup, or a prioritized list of fixes to your customer journey.
Something else?

If it's an interesting problem, bring it.

A free 15-minute call is enough to tell whether I'm a fit. I also bring payments, treasury and operations know-how from years on Wall Street financing desks, and a network of specialists for projects that need more hands.

Book a free 15-minute call Pricing